Instagram is one of the most popular social networking platforms right now, with over 200 million monthly active users and 800 million registered users. Its user base is growing steadily. Because of such immense popularity, it has become a serious networking and following-building tool for individuals and brands. The main strength of Instagram is that it can help you build your brand (whether personal or business) and get recognition for that brand. As you might know, a picture is worth a thousand words . Pictures are more attention-grabbing than mere text and can leave impressions much faster and much more accurately than words. Pictures can help you invoke a positive feeling for your product. Therefore, posting pictures can help create an emotional connection to your brand and help increase brand awareness. Having a huge follower base is quite essential when you are trying to promote your business as it gives you excellent publicity and helps you drive traffic to